A comprehensive solution to revitalizing our oceans and the coastal communities that depend on them.

The Challenge

Coastal waters support some of the most spectacular and diverse environments on Earth. They sustain life and provide livelihoods for millions of people worldwide, ensuring an essential source of protein for a billion more.

Coastal overfishing is one of the greatest and most immediate threats to our oceans and the people who depend on them for food and income.

We are facing an unprecedented global decline in marine fish populations in coastal waters, driven largely by overfishing and a lack of management. This has fueled a “tragedy of the commons,” where uncontrolled fishing is damaging marine habitat, reducing fish populations, and endangering the future of coastal communities around the globe. The collapse of coastal fisheries is an environmental problem that could lead to a humanitarian crisis.

The small-scale fishing sector employs 90% of all fishers globally—providing over 50% of the world’s global catch.
Small-scale fishers depend on what they catch: 90% of their catch goes toward local human consumption.
The global fish catch has declined, on average, by 1.2 million metric tons per year since 1996.
The estimated value of the unreported catch from small-scale fisheries: $10.7 billion per year.

Our Solution

Fish Forever is Rare’s comprehensive and community-led solution for revitalizing coastal marine habitats, such as coral reefs, mangroves and seagrasses, protecting biodiversity, and securing the livelihoods of fisher households and their communities.  It uses an innovative approach to address coastal overfishing—by empowering communities through clear rights, strong governance, local leadership, and participatory management—that protects essential fish habitat and regulates fishing activities.

Rare’s vision is to transform the management of coastal fisheries by pairing a proven local solution, community-based management, with a unique delivery method based on behavioral insights and social marketing principles to engage and mobilize those communities. Our work leads to more abundant marine life and healthier coastal habitats. For the communities we serve, our work helps ensure a more sustainable food supply, improved social equity, and greater resilience to external impacts—especially those related to climate change.


Our Goal

Fish Forever aims to build a movement to dramatically change the way communities protect their coastal waters, and influence the way entire nations and regions manage their fisheries.


Fishers engaged
Leaders committed
Square miles managed
Countries worldwide

The Rare Approach

Fish Forever works with communities and governments on four continents to:

  • Establish managed access with reserve areas to guarantee that social and economic benefits from coastal fisheries are retained and sustained by coastal communities;
  • Ensure that policy and governance frameworks provide the legal, functional, and financial sustainability of managed access with reserves;
  • Unlock capital to support the costs of adopting sustainable fishing behaviors by coastal communities and mechanisms that fund local fisheries management; and
  • Integrate behavioral insights and social marketing into program design and delivery to drive the adoption of environmental stewardship and new social norms.

Where We Work

Fish Forever operates across 10 priority countries on four continents that together hold a third of the world’s coral reefs and nearly half the global coverage of mangroves, and whose coastal people are highly dependent on fish for food and income.

Explore our work with this interactive map

Evidence of Success

In 2017, Rare evaluated Fish Forever’s progress in three countries: Brazil, Indonesia,and the Philippines. The report synthesizes information from:

In-water surveys of coral reefs and reef fish
Surveys of individuals and households
Catch records from fishing trips

Our Partners

Fish Forever has developed an extensive global partnership network of over 100 organizations and institutions to make change happen. Rare focuses on building the capacities of our implementing partners to sustain this change long after Rare’s involvement ends. Our partnership network includes local and national governments, universities, NGOs and other civil society groups alongside fishers, fish buyers, fisher networks, fishing communities, community leaders, indigenous communities, and the private sector.

Progress Updates

Issue #16
January 28, 2019
  • Advancing climate change adaptation, sustainable financing, and national adoption of managed access for small-scale fishers in the Philippines’ coastal fisheries sector
  • Rare at the UN Biodiversity Conference
  • The Government of Sweden and Rare co-host a dialogue on SSF at the first Sustainable Blue Economy Conference
  • Raising the bar on nature-based solutions in NDCs
  • Major Milestones Reached for Managed Access in Indonesia
  • Interview with Dr. Bob Pomeroy


Issue #15
November 14, 2018
  • Moments, Momentum, and a Movement for Small-Scale Fisheries
  • Interview with Angelica Dengo, VP for Fish Forever in Mozambique
  • Rare and BAPPENAS: The Road to 2020
  • Empathy Meets Cold Storage: Two Designs for Extreme Affordability
  • Using Forensics, Tech to Improve Coastal Fisheries Management

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Issue #14
September 6, 2018
  • The Network Effect: Designing Marine Reserves for Ecological Connectivity at Scale
  • Thoughts from Reserve Design Rockstar (and Larval Dispersal Mapping Guy), Dr. Eric A. Treml
  • Rare at COFI33
  • Rare Connects Fish Forever Approach to the Mesoamerican Reef
  • Interview with Fish Forever Brazil Vice President, Monique Barreto Galvão
  • New Fish Forever Campaigns Launched in Brazil’s Northern States

read full update