Who is Rare?

Rare is  a global leader in driving social change for people and nature. For over 45 years, across 60 countries, we have inspired and empowered millions of people and their communities to shift their behaviors and practices to protect our shared planet.

Change is what we do. That’s what makes us Rare.

Our Mission

Rare inspires change so people and nature thrive.

Our Vision

At Rare, we believe in a world in which the cumulative power of individual action restores and protects the shared waters, lands, and climate on which life depends. With the right tools, knowledge, resources, and partnerships, individuals and communities have the power to set change in motion that spreads across entire regions and countries.

Our Programs

Rare’s programs – The Center for Behavior & the Environment, Fish Forever, Lands for Life, and Climate Culture – support the shared goal of driving collective action at the local level to address global challenges.

Watch this video to learn about our work.

Our Priorities

Our Origin

In 1977, a young student named Paul Butler arrived on the island nation of St. Lucia to find the beautiful St. Lucia parrot was in critical danger. Fewer than 100 remained. Paul knew that to save the parrot, he would need to inspire St. Lucians to be part of the solution. Working with the Forestry Department, Paul led a social marketing campaign to inspire pride in the bird. He visited schools and churches, recorded radio spots, produced bumper stickers and billboards, and he even created a parrot mascot named Jacquot.

The campaign worked. The community embraced the parrot as a national treasure, and its population surged. What made this underdog campaign successful?  Pride. The campaign stirred an emotional connection. A Rare approach was born.

Read the full inspiring story

Rare Careers

We are a team of diverse and driven colleagues, and we are committed to making Rare not only diverse, equitable and inclusive, but anti-racist.

Rare looks for people who are curious about the world, willing to try new things and build their skills to better advance Rare’s mission to inspire change so people and nature thrive.

view job openings


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Contact Us

Email us at info@rare.org or contact one of our local offices around the world.

  • United States
  • Brazil
  • Colombia
  • Europe
  • Indonesia
  • Mesoamerican Reef
  • Mozambique
  • Philippines

Global Headquarters

1310 N. Courthouse Road, Suite 110, Arlington, VA, 22201

Email: info@rare.org

Phone: 703.522.5070


Avenida Governador José Malcher, 153
Nazaré, Belém – PA, Brasil, 66035-065

São Paulo
Rua Doutor Virgílio de Carvalho Pinto, 445
Pinheiros, São Paulo – SP, Brasil, 05415-030

Email: brazil@rare.org


Crr 16 N° 96 – 64
Oficina 410
Bogota D.C. Colombia

Email: colombia@rare.org


Große Hamburger Straße 30,
D-10115 Berlin, Germany

Email: europe@rare.org

Phone: +49 30 4990 8438


Jalan Cikuray No. 4,
Taman Kencana, Babakan, Bogor 16128
West Java – Indonesia

Email: indonesia@rare.org

Phone: +62 251 8325418

Mesoamerican Reef

Email: mesoamerica@rare.org


41 Business Centre, 12 Beijo da Mulata Road, Sommerschield 2,
Maputo, Mozambique

Email: mozambique-info@rare.org


100 Siesta Lane, Apas
6000 Cebu City, Philippines

Email: partnerships.philippines@rare.org

Phone: +63 32 503 1809

Years in Review

2022 Year in Review
2021 Year in Review
2020 Year in Review

Imagine a future where people and nature thrive.

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Women in Mozambique carying the day's catch on their heads.



Ethics and Whistleblower Policy and Reporting Mechanism

Rare is committed to the highest possible standards of ethical, moral, and legal business conduct and has established an Ethics and Whistleblower Policy and Reporting mechanism. Learn more


Safeguards Policy