Rare is a global leader in driving social change for people and nature. For over 45 years, across 60 countries, we have inspired and empowered millions of people and their communities to shift their behaviors and practices to protect our shared planet.
Change is what we do. That’s what makes us Rare.
Rare inspires change so people and nature thrive.
At Rare, we believe that the cumulative power of individual action is a vital pathway to safeguarding and restoring our shared waters, lands, and climate. With the right tools, knowledge, resources, and partnerships, individuals and communities have the power to set change in motion that spreads across entire regions and countries.
Each of Rare’s programs today – The Center for Behavior & the Environment, Fish Forever, Lands for Life, and Climate Culture – support the shared goal of driving collective action at the local level to address global challenges.
Watch this video to learn about our work.
In 1977, a young student named Paul Butler arrived on the island nation of St. Lucia to find the beautiful St. Lucia parrot was in critical danger. Fewer than 100 remained. Paul knew that to save the parrot, he would need to inspire St. Lucians to be part of the solution. Working with the Forestry Department, Paul led a social marketing campaign to inspire pride in the bird. He visited schools and churches, recorded radio spots, produced bumper stickers and billboards, and he even created a parrot mascot named Jacquot.
The campaign worked. The community embraced the parrot as a national treasure, and its population surged. What made this underdog campaign successful? Pride. The campaign stirred an emotional connection. A Rare approach was born.
We are a team of diverse and driven colleagues, and we are committed to making Rare not only diverse, equitable and inclusive, but anti-racist.
Rare looks for people who are curious about the world, willing to try new things and build their skills to better advance Rare’s mission to inspire change so people and nature thrive.
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Email us at email@example.com or contact one of our local offices around the world.
- United States
- Mesoamerican Reef
1310 N. Courthouse Road, Suite 110, Arlington, VA, 22201
Avenida Governador José Malcher, 153
Nazaré, Belém – PA, Brasil, 66035-065
Rua Doutor Virgílio de Carvalho Pinto, 445
Pinheiros, São Paulo – SP, Brasil, 05415-030
Crr 16 N° 96 – 64
Bogota D.C. Colombia
Jl. Gunung Gede 1 No.6
Taman Kencana – Bogor – 16151
West Java – Indonesia
Phone: +62 251 8325418
41 Business Centre, 12 Beijo da Mulata Road, Sommerschield 2,
3rd Floor Trends Plaza
F. Ramos St., Brgy. Cogon
6000 Cebu City
Phone: +632 412 2813