What Makes Us Rare
Rare is the leading behavior change organization in conservation. We specialize in identifying proven locally-led solutions and work with partners and communities worldwide to bring these solutions to a regional and national scale.
For over 45 years, through more than 450 behavior change campaigns across 60 countries, we have empowered over 10 million individuals to shift from being resource users to environmental stewards. We use insights from behavioral and social science and design thinking to encourage individuals and their communities to adopt behaviors that benefit people and nature—and ensure that change lasts. Our programs are based on the cumulative power of individual action and the exponential power of those actions to inspire others. And we train local leaders to lead change, leaving a legacy of increased capacity and a sense of ownership, responsibility, and pride in conservation.
Behavior change is what we do. That’s what makes us Rare.
Our Mission
Rare inspires change so people and nature thrive.
Our Vision
Rare envisions a world where people inherently care about nature and adjust their daily habits to ensure its sustainability. Where individuals and communities are empowered to live, work, and behave sustainably. And a world in which each one of us is inspired to make positive change that contributes to the long-term health of people and nature.
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