What Makes Us Rare

Rare is the leading behavior change organization in conservation. We specialize in identifying proven locally-led solutions and work with partners and communities worldwide to bring these solutions to a regional and national scale.

For over 45 years, through more than 450 behavior change campaigns across 60 countries, we have empowered over 10 million individuals to shift from being resource users to environmental stewards. We use insights from behavioral and social science and design thinking to encourage individuals and their communities to adopt behaviors that benefit people and nature—and ensure that change lasts. Our programs are based on the cumulative power of individual action and the exponential power of those actions to inspire others. And we train local leaders to lead change, leaving a legacy of increased capacity and a sense of ownership, responsibility, and pride in conservation.

Behavior change is what we do. That’s what makes us Rare.

Our Mission

Rare inspires change so people and nature thrive.


Our Vision

Rare envisions a world where people inherently care about nature and adjust their daily habits to ensure its sustainability. Where individuals and communities are empowered to live, work, and behave sustainably.  And a world in which each one of us is inspired to make positive change that contributes to the long-term health of people and nature.


Stay Connected

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Rare Careers

We are a team of diverse and driven colleagues, and we are committed to making Rare not only diverse, equitable and inclusive, but anti-racist.

Rare looks for people who are curious about the world, willing to try new things and build their skills to better advance Rare’s mission to inspire change so people and nature thrive.

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Contact Us

Email us at info@rare.org or contact one of our local offices around the world.

  • United States
  • Brazil
  • Colombia
  • Europe
  • Indonesia
  • Mesoamerican Reef
  • Mozambique
  • Philippines

Global Headquarters

1310 N. Courthouse Road, Suite 110, Arlington, VA, 22201

Email: info@rare.org

Phone: 703.522.5070


Avenida Governador José Malcher, 153
Nazaré, Belém – PA, Brasil, 66035-065

São Paulo
Rua Doutor Virgílio de Carvalho Pinto, 445
Pinheiros, São Paulo – SP, Brasil, 05415-030

Email: brazil@rare.org


Crr 16 N° 96 – 64
Oficina 410
Bogota D.C. Colombia

Email: colombia@rare.org


Email: europe@rare.org


Jl. Gunung Gede 1 No.6
Taman Kencana – Bogor – 16151
West Java – Indonesia

Email: indonesia@rare.org

Phone: +62 251 8325418

Mesoamerican Reef

Email: mesoamerica@rare.org


41 Business Centre, 12 Beijo da Mulata Road, Sommerschield 2,
Maputo, Mozambique

Email: mozambique-info@rare.org


3rd Floor Trends Plaza
F. Ramos St., Brgy. Cogon
6000 Cebu City

Email: partnerships.philippines@rare.org

Phone: +632 412 2813


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