Climate change. Coastal overfishing. Biodiversity loss. The most pressing environmental challenges of our time share one thing in common—to solve them, people must start behaving differently.
The Center for Behavior & the Environment is translating science into practice and leveraging the best behavioral insights and design thinking approaches to tackle some of the most challenging environmental issues. Through partnerships with leading academic and research institutions, we are bringing the research into the field to connect the next generation of behavioral scientists with practitioners on the front lines of our greatest environmental challenges.
The BE.Center is producing useful, sharp, and illuminating guidance that can really make a difference in solving big challenges for people and the planet.
Cass Sunstein, Harvard University, Author of Nudge
Sourcing, highlighting, and promoting innovative behavioral solutions to environmental challenges. Examples include:
• Events and Webinars
Bridging Science and Practice
Translating behavioral science research and partnering with academics and researchers to create field-based learning opportunities. Examples include:
• Theories of Change
• Assessment and evaluation metrics
Training and Learning
Building practitioners’ abilities to integrate behavioral science and behavior-centered
design into their work. Examples include:
• Hands-on training
• A digital learning platform
• Behavior-centered design workshops and tools
• Advisory and design services
Solution Search is a worldwide contest designed to source, reward, and promote innovative conservation solutions.
Solutions to some of the world’s greatest conservation and development challenges already exist in local communities around the globe. Rare seeks to spotlight bright spots—conservation solutions that use a behavior-centered approach—so practitioners can expand their impact as they replicate proven success.
Campaigning for Conservation is a 10-day hands-on training.
The training is for full-time, field-based outreach staff and designed to build their constituencies’ understanding of and support for conservation and behavior change. Using best-in-class training exercises, participants learn to develop and implement a social marketing campaign designed to address the social and environmental challenges facing their communities. The training equips participants with a global theory of behavior change, social marketing tactics, quantitative and qualitative research techniques, and effective campaign design for local challenges.