Behavior Change for the Environment Starts Here


Rare’s Center for Behavior & the Environment (BE.Center) is the world’s first center dedicated exclusively to behavioral science and design for the environment. With a diverse team of world-class behavioral and social scientists, designers, and trainers, we connect research and insights from behavioral and social sciences and design thinking to practitioners on the frontlines of our most urgent environmental challenges.

Driving Learning and Developing Tools

Building practitioners’ abilities to design and deliver behavior-centered solutions.

Behavior.Rare.Org: A growing online community
Behavior-Centered Design: A framework for impact
Campaigning for Conservation: Trainings in the field
Virtual Trainings: Interactive and hands-on

Showcasing Behavior-Centered Design

Promoting innovative behavioral solutions to environmental challenges.

BE.Hive: An interactive summit
Solution Search: A global contest
Behavior Beat: The BE.Center’s monthly newsletter

Bridging Science and Practice

Translating behavioral science research and partnering with academics and researchers to create field-based learning opportunities, assessment and evaluation metrics, and experiments to test effective behavioral design.

Theory of Cooperative Behavior Adoption
Bringing the science of human behavior to environmental challenges
Behavioral Science & Policy

Delivering Advisory and Design Services

Partnering with NGOs, businesses, and philanthropic institutions to design better behavioral solutions. Selected partners include:

Logos for partner NGOs.

Practice Areas

icons of practice areas: small-scale fisheries, agriculture, water pollution, conservation crimes, climate mitigation, climate adaptation and resilience, food waste.

Our Advisory Council

Adam Grant
Professor of Management and Psychology – Wharton Business School, University of Pennsylvania
Aileen Lee
Chief Program Officer, Environmental Conservation - Gordon and Betty Moore Foundation
Alleyne Regis
Behavior Change Communications Specialist Castries, St. Lucia
Christopher Graves
President & Founder - The Ogilvy Center for Behavioral Science
David Rand
Co-Director, Applied Cooperation Team and Associate Professor of Management Science and Brain and Cognitive Sciences - MIT
Elke Weber
Gerhard R. Andlinger Professor in Energy and the Environment and Professor of Psychology and Public Affairs - Princeton University
Erez Yoeli
Co-Director, Applied Cooperation Team and Research Scientist - MIT
Georgia Pessoa
Head of Environment - Roberto Marinho Foundation
Juan Camilo Cárdenas
Associate Professor, Department of Economics – Universidad de los Andes
Kent Messer
Co-Director, Center for Behavioral & Experimental Agri-Environmental Research and Unidel Howard Cosgrove Chair for the Environment - University of Delaware
Lucia Reisch
Professor, Department of Management, Society and Communication – Copenhagen Business School
Pamela Matson
Professor in Environmental Studies and Senior Fellow at the Woods Institute - Stanford University
Rob Heinrich
Clinical Psychologist and Trustee - The Harold M. and Adeline S. Morrison Family Foundation
Roberta Katz
Senior Research Scholar, Center for Advanced Study in the Behavioral Sciences - Stanford University
Rocky Sanchez Tirona
Managing Director, Fish Forever
Sarah Stein Greenberg
Executive Director of the Hasso Plattner Institute of Design (the - Stanford University
Steve Gaines
Dean, Bren School of Environmental Science & Management - UC Santa Barbara


The Behavior Beat

Stay up-to-date on the latest insights in behavioral science from The Center for Behavior & the Environment and beyond.