Behavior Change for the Environment Starts Here
Rare’s Center for Behavior & the Environment (BE.Center) is the world’s first center dedicated exclusively to behavioral science and design for the environment. With a diverse team of world-class behavioral and social scientists, designers, and trainers, we connect research and insights from behavioral and social sciences and design thinking to practitioners on the frontlines of our most urgent environmental challenges.
Driving Learning and Developing Tools
Building practitioners’ abilities to design and deliver behavior-centered solutions.
Showcasing Behavior-Centered Design
Promoting innovative behavioral solutions to environmental challenges.
Bridging Science and Practice
Translating behavioral science research and partnering with academics and researchers to create field-based learning opportunities, assessment and evaluation metrics, and experiments to test effective behavioral design.
Delivering Advisory and Design Services
Partnering with NGOs, businesses, and philanthropic institutions to design better behavioral solutions. Selected partners include:
Our Advisory Council
The Behavior Beat
Stay up-to-date on the latest insights in behavioral science from The Center for Behavior & the Environment and beyond.