Center for Behavior & the Environment | Rare

Rare’s Center for Behavior & the Environment (BE.Center) is the world’s first center dedicated exclusively to behavioral science and design for the environment. The diverse team of world-class behavioral and social scientists, designers, and trainers supports Rare and partners to design and deliver people-centered solutions to our most urgent environmental challenges like climate change, overfishing, unsustainable land use, food and plastic waste, and biodiversity loss.

Helping environmental changemakers learn how to design people-centered solutions

Partnering with academics and practitioners, the BE.Center creates field-based learning opportunities to bring behavioral science to the forefront of conservation.

Showcasing people-centered solutions to environmental challenges

Rare’s behavior-centered design (BCD) approach blends insights from behavioral science and design thinking to build breakthrough solutions to environmental challenges

Connecting behavioral and social science to environmental priorities

Translating behavioral science research and partnering with academics and researchers to create field-based learning opportunities, assessment and evaluation metrics, and experiments to test effective behavioral design.

Rare’s Center for Behavior & the Environment Advisory Council