Behavior Change for the Environment Starts Here

About

Rare’s Center for Behavior & the Environment (BE.Center) is the world’s first center dedicated exclusively to behavioral science and design for the environment. The diverse team of world-class behavioral and social scientists, designers, and trainers supports Rare and the environmental community to design and deliver people-centered solutions to our most urgent environmental challenges like climate change, overfishing, unsustainable land use, food and plastic waste, and biodiversity loss.

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Helping environmental changemakers learn how to design people-centered solutions

Behavior.Rare.Org: A growing online community
Behavior-Centered Design: A framework for impact
Campaigning for Conservation: Trainings in the field
Virtual Trainings: Interactive and hands-on

Showcasing people-centered solutions to environmental challenges

BE.Hive: An interactive summit
Solution Search: A global contest
Behavior Beat: The BE.Center’s monthly newsletter

Connecting behavioral and social science to environmental priorities

Theory of Cooperative Behavior Adoption
Bringing the science of human behavior to environmental challenges
Behavioral Science & Policy

Delivering behavior-centered environmental programs

Partners include:Logos for partner NGOs.

Practice Areas

icons of practice areas: small-scale fisheries, agriculture, water pollution, conservation crimes, climate mitigation, climate adaptation and resilience, food waste.

Our Advisory Council

Adam Grant
Professor of Management and Psychology – Wharton Business School, University of Pennsylvania
Aileen Lee
Chief Program Officer, Environmental Conservation - Gordon and Betty Moore Foundation
Alleyne Regis
Behavior Change Communications Specialist Castries, St. Lucia
Cass Sunstein
Robert Walmsley University Professor - Harvard Law School
Christopher Graves
President & Founder - The Ogilvy Center for Behavioral Science
David Rand
Co-Director, Applied Cooperation Team and Associate Professor of Management Science and Brain and Cognitive Sciences - MIT
Elke Weber
Gerhard R. Andlinger Professor in Energy and the Environment and Professor of Psychology and Public Affairs - Princeton University
Erez Yoeli
Co-Director, Applied Cooperation Team and Research Scientist - MIT
Georgia Pessoa
Head of Environment - Roberto Marinho Foundation
Juan Camilo Cárdenas
Associate Professor, Department of Economics – Universidad de los Andes
Kent Messer
Co-Director, Center for Behavioral & Experimental Agri-Environmental Research and Unidel Howard Cosgrove Chair for the Environment - University of Delaware
Lucia Reisch
Professor, Department of Management, Society and Communication – Copenhagen Business School
Pamela Matson
Professor in Environmental Studies and Senior Fellow at the Woods Institute - Stanford University
Rob Heinrich
Clinical Psychologist and Trustee - The Harold M. and Adeline S. Morrison Family Foundation
Roberta Katz
Senior Research Scholar, Center for Advanced Study in the Behavioral Sciences - Stanford University
Rocky Sanchez Tirona
Managing Director, Fish Forever
Sarah Stein Greenberg
Executive Director of the Hasso Plattner Institute of Design (the d.school) - Stanford University
Steve Gaines
Dean, Bren School of Environmental Science & Management - UC Santa Barbara

Behavioral problems need behavioral solutions.

With your support, we can help individuals adopt sustainable practices for people and nature.

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Rare CEO Brett Jenks speaking on stage at BE.Hive 2019.

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