Theory of Cooperative Behavior Adoption
Applying Behavior-Centered Design to Solve Cooperative Dilemmas
Cooperative dilemmas are common in conservation. What is best for the individual is different than what is best for the group. So then how can environmental leaders change these destructive behaviors? Rare’s Center for Behavior & the Environment (BE.Center) released the Theory of Cooperative Behavior Adoption to help practitioners design effective solutions to tackle these cooperative challenges.
Watch the BE.Center’s Behavioral Science Lead, Dr. Erik Thulin, present this theory at TEDxCambridge Salon.
Learn more with the Theory of Cooperative Behavior Adoption Guide