Rare is a different kind of organization.
Human behavior is the root of our global conservation and development challenges. Changing our behavior is the single most important thing we can do to ensure the long-term health of the natural world.
Behavioral problems require behavioral solutions. Through our Center for Behavior & the Environment, Rare uses the science of human behavior to encourage individuals and their communities to adopt more sustainable practices and behaviors that benefit people and nature—and ensure that change lasts.
To accomplish this, Rare:
- Partners with local organizations and communities on the frontlines of conservation challenges to implement proven solutions
- Trains conservation practitioners in behavior-based approaches designed to inspire action
- Spotlights local solutions to expand their impact
- Connects leaders from the government, nonprofit, academia, business, conservation, and other sectors to bring solutions to scale
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