Rare's mission is to inspire change so people and nature thrive

how we're inspiring change

Rare believes in people-centered conservation—and in the power of community to ignite change and drive action for nature. For 50 years, across 60 countries, we have supported millions of people and thousands of communities to shift their behaviors and practices to protect our shared planet.
Center for Behavior & the Environment
Our People-Centered Approach

Rare’s Center for Behavior & the Environment (BE.Center) is the world’s first center dedicated exclusively to behavioral science and design for the environment.

Climate Culture
Inspiring Individual Climate Action

Rare’s U.S. climate program harnesses our expertise in using the science of human behavior to empower tens of millions of Americans to act against climate change.

Fish Forever
Revitalizing Coastal Communities

Our work supports coastal communities and their local leaders to protect, restore, and manage the coastal waters and habitats on which we all depend.

Innovative Finance
Financing Sustainable Ecosystems

Rare’s Innovative Finance program connects the formal financial sector and rural and remote communities on the frontlines of our greatest environmental challenges.

Lands for Life
Empowering Farmers

Through Lands for Life, Rare partners with farming communities in Colombia to implement regenerative and low-carbon agriculture as a powerful climate solution.

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