Applying Rare’s unique expertise on human behavior to address worldwide global warming
Climate change is the existential challenge of our time. Rising sea levels, extreme weather, new cycles of flooding and drought, and degraded air quality affect us economically, physically, socially, and psychologically.
Addressing global warming demands unprecedented and rapid changes across our economies and infrastructure. Bringing about the massive shifts needed at the scale and speed required to address this growing threat requires radically changing our behavior at the individual and community level: our consumption and production patterns, how we value long-term prosperity, and how we relate to the ecosystems that underpin our societies.
The scale of the problem has left many feeling hopeless and powerless. If we are to address worldwide climate change, a fresh approach is needed.
Rare is using our deep experience in behavior change adoption to shift mindsets and societal norms to catalyze adoption of more climate-friendly behaviors. We incorporate climate-smart behavior change approaches in our global work—advancing sustainable fisheries management, land-use, and agricultural practices—to build the climate resiliency of communities and natural systems on which our current and future well-being depends.
In Colombia and China, we are working with small-holder farmers to transition to climate-smart agricultural practices that will boost yields and reduce greenhouse gas emissions. In Brazil, Indonesia, Mozambique, Philippines, and along the Mesoamerican Reef, we are restoring coastal fisheries to build stronger and more climate-resilient communities.
We need a movement. Rare envisions a groundswell of empowered individuals and communities, undaunted by the immensity of the climate challenge, who will demand greater action by governments and the private sector and who will lead by building a movement of hope, action, and behavior change.
Managing climate change needs behavior change. And change is what Rare does best.
Climate Change Needs Behavior Change
A new report from Rare’s Center for Behavior & the Environment quantifies the contribution individual behavior change can make toward curbing greenhouse gas emissions. The Center’s analysis of 80 climate solutions outlined in Project Drawdown, a comprehensive plan to mitigate global warming, found that individual behavior plays a significant role in 30 of them.
Greater adoption of these 30 solutions could help reduce about one-third of the projected global emissions between 2020 to 2050. The report also offers practitioners behavioral science tools to promote adoption of the solutions.