Why We Are Rare

Rare inspires change so people and nature thrive

Human behavior is both the cause and the solution to every major conservation challenge. Changing our behavior is hard, but it is the single most important thing we can do to ensure nature's survival.

Rare is a global leader in catalyzing behavior change to achieve enduring conservation results. For over 40 years, inspiring change has been woven into the fabric of our work. This is what we do. This is what makes us Rare.



Inspiring Voices

On the Front Lines

Explore our world. Let us introduce you to the individuals and communities who are adopting new behaviors to better protect forests, oceans, coral reefs, and wetlands. They are the heroes of the Rare story.
A Rare Approach

Center for Behavior & the Environment

Human | Nature

The most urgent environmental challenges of our time share one thing in common—to solve them, people must start behaving differently. Rare is integrating behavior-centered design and design-thinking to build more enduring conservation results around the globe.
What We Do

Fish Forever

Revitalizing Coastal Fisheries

Fish Forever is Rare’s comprehensive solution to revitalize coastal fisheries, restore healthy coastal waters, and improve the well-being of those communities who depend on them most.
Rare Impact

Enduring Results on a Global Scale

40
Years of experience
450
Campaigns
56
Countries
10M
People reached worldwide
What Others Say About Us