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Entertainment Research
Rare’s Entertainment Lab supports the entertainment industry to reflect the realities of our changing climate and highlight the sustainability solutions all around us.
To ensure that we are bringing creators the latest science, the Lab conducts a series of research efforts on audience impact, effective frameworks, climate placements, and more. Our portfolio of research projects covers the entire spectrum of climate placement: from studies that measure the impact of climate-forward film and TV content to more targeted research studying how subtle, background-placement of climate-friendly actions (e.g. plant-based diets or solar panels) can influence audience norms and behavior adoption at home.
New research explores the impact of Don’t Look Up on climate-related beliefs and attitudes, both on its own and when paired with a video from the marketing campaign intended to amplify the climate message.
Rare’s Entertainment Lab’s new study finds that even minor dialogue that reflects real-world food trends can inspire audiences at home.
Rare’s Entertainment Lab examines how the portrayal of climate change by the CBS political drama Madam Secretary impacted audience beliefs around key climate concerns and actions.
The Entertainment Lab sought out to answer the crucial question: do audiences want to see climate-friendly behaviors on screen? The answer is, overwhelmingly, yes.