Why We Are Rare

Rare inspires change so people and nature thrive

Rare is the leading behavior change organization in the conservation world. For over 45 years and across 60 countries, Rare has motivated individuals, their communities, and their local leaders to adopt behaviors that benefit both people and nature.

Your donation today will help us inspire the change needed so people and nature thrive.

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What we do

Center for Behavior & the Environment

Our People-Centered Approach

Rare invests in people and nature as solutions to our greatest conservation and development challenges. Our people-centered approach, rooted in behavioral and social science and design thinking, makes environment- and climate-friendly behaviors easier to adopt, and the impact longer lasting.
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Explore Our Programs

Fish Forever

Revitalizing Coastal Communities

Lands for Life

Empowering Farmers

Climate Culture

Inspiring Individual Climate Action

Explore Our Priorities

Protecting Biodiversity

Climate Change

Securing Food Systems

Promoting Gender Equity
What Others Say About Us
"Rare... may have one of the most critical, and underappreciated, social technologies to protect ecosystems and biodiversity." David Bornstein
The New York Times

On the Front Lines

Video

Why Delivering the Global Biodiversity Framework Needs Behavior Change...

January 23, 2023
Fish Forever Progress Update

Rare and Ocean Action at the UN Climate Conference

January 10, 2023
blog

Best Behavior and Environment Studies of 2022

December 20, 2022
Press Release

Statement of Rare President Caleb McClennen on the Historic...

December 19, 2022
Report

Rare’s 2022 Year in Review

November 9, 2022
blog

A Guide to Talking to the Climate Change Deniers,...

November 21, 2022
blog

The six best climate-friendly behaviors Americans can adopt

August 23, 2022