Why We Are Rare

Rare inspires change so people and nature thrive

Rare is the leading behavior change organization in the conservation world. For over 45 years and across 60 countries, Rare has motivated individuals, their communities, and their local leaders to adopt behaviors that benefit both people and nature.

Your donation today will help us inspire the change needed so people and nature thrive.

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What we do

Center for Behavior & the Environment

Our People-Centered Approach

Rare invests in people and nature as solutions to our greatest conservation and development challenges. Our people-centered approach, rooted in behavioral and social science and design thinking, makes environment- and climate-friendly behaviors easier to adopt, and the impact longer lasting.
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Explore Our Programs

Fish Forever

Revitalizing Coastal Communities

Lands for Life

Empowering Farmers

Climate Culture

Inspiring Individual Climate Action

Explore Our Priorities

Protecting Biodiversity

Climate Change

Securing Food Systems

Promoting Gender Equity
What Others Say About Us
"Rare... may have one of the most critical, and underappreciated, social technologies to protect ecosystems and biodiversity." David Bornstein
The New York Times

On the Front Lines

report

Six behaviors policymakers should prioritize to mitigate climate change...

May 17, 2022
Fish Forever Progress Update

Rare at Our Ocean 2022

April 27, 2022
Reports & Resources

Behavior Change Journey Books

April 5, 2022
Press Release

Rare, ImpactKarma Partner to Help Climate-Concerned Consumers Easily Donate...

February 23, 2022
Video

Rare Conversations with Alizé Carrère

February 7, 2022
Report

Rare featured in Blue Action Fund’s 5-Year Impact Report

February 4, 2022