Why We Are Rare

Rare inspires change so people and nature thrive

Rare is the leading behavior change organization in the conservation world. For over 45 years and across 60 countries, Rare has motivated individuals, their communities, and their local leaders to adopt behaviors that benefit both people and nature.

Your donation today will help us inspire the change needed so people and nature thrive.

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What we do

Center for Behavior & the Environment

Our People-Centered Approach

Rare invests in people and nature as solutions to our greatest conservation and development challenges. Our people-centered approach, rooted in behavioral and social science and design thinking, makes environment- and climate-friendly behaviors easier to adopt, and the impact longer lasting.
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Explore Our Programs

Fish Forever

Revitalizing Coastal Communities

Lands for Life

Empowering Farmers

Climate Culture

Inspiring Individual Climate Action

Explore Our Priorities

Protecting Biodiversity

Climate Change

Securing Food Systems

Promoting Gender Equity

Green Finance
What Others Say About Us
"Rare... may have one of the most critical, and underappreciated, social technologies to protect ecosystems and biodiversity." David Bornstein
The New York Times

On the Front Lines

video

“Rare Conversations” with Carlos Alvarado

May 22, 2023
Report

New study shows Americans are more likely to adopt...

May 8, 2023
blog

Farming Inspiration: Reflections from Colombia

March 22, 2023
Fish Forever Progress Update

A Story of Hope from the Front Lines of Climate Change

March 22, 2023
Report

Do messages encouraging high-impact climate behaviors affect support for...

March 8, 2023
blog

The six best climate-friendly behaviors Americans can adopt

August 23, 2022