Why We Are Rare

Rare inspires change so people and nature thrive

Rare is the leading behavior change organization in the conservation world. For over 45 years and across 60 countries, Rare has motivated individuals, their communities, and their local leaders to adopt behaviors that benefit both people and nature.

Your donation today will help us inspire the change needed so people and nature thrive.

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What we do

Center for Behavior & the Environment

Our People-Centered Approach

Rare invests in people and nature as solutions to our greatest conservation and development challenges. Our people-centered approach, rooted in behavioral and social science and design thinking, makes environment- and climate-friendly behaviors easier to adopt, and the impact longer lasting.
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Explore Our Programs

Fish Forever

Revitalizing Coastal Communities

Lands for Life

Empowering Farmers

Make It Personal

Inspiring Individual Climate Action
What Others Say About Us
"Rare... may have one of the most critical, and underappreciated, social technologies to protect ecosystems and biodiversity." David Bornstein
The New York Times

On the Front Lines

Story

Ripples in the Ocean

July 21, 2021
Video

Rare Conversations with Leidy Klotz: The Untapped Science of Less

July 21, 2021
press release

Rare’s BE.Center Announces BE.Hive: Behavioral Solutions to Water Pollution...

July 14, 2021
Video

Bringing the science of human behavior to environmental challenges

March 11, 2021
Report

Farming for Biodiversity

June 10, 2021
Video

Keepers of the Sea

June 8, 2021