Why We Are Rare

Rare inspires change so people and nature thrive

Rare is the leading behavior change organization in the conservation world. For over 45 years and across 60 countries, Rare has motivated individuals, their communities, and their local leaders to adopt behaviors that benefit both people and nature.

Your donation today will help us inspire the change needed so people and nature thrive.

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What we do

Center for Behavior & the Environment

Our People-Centered Approach

Rare invests in people and nature as solutions to our greatest conservation and development challenges. Our people-centered approach, rooted in behavioral and social science and design thinking, makes environment- and climate-friendly behaviors easier to adopt, and the impact longer lasting.
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Explore Our Programs

Fish Forever

Revitalizing Coastal Communities

Lands for Life

Empowering Farmers

Climate Culture

Inspiring Individual Climate Action

Explore Our Priorities

Protecting Biodiversity

Climate Change

Securing Food Systems

Promoting Gender Equity
What Others Say About Us
"Rare... may have one of the most critical, and underappreciated, social technologies to protect ecosystems and biodiversity." David Bornstein
The New York Times

On the Front Lines

Fish Forever Progress Update

What does the distribution of fish larvae in the ocean tell us?

September 21, 2022
Press Release

Rare Taps Caleb McClennen as its New President

September 1, 2022
blog

The six best climate-friendly behaviors Americans can adopt

August 23, 2022
blog

The Climate Bill is a Major Win. Now, Policy...

August 22, 2022
Report

The Case for Protecting and Managing the World’s Territorial Seas

June 23, 2022
Story

Rebuilding with Nature

June 8, 2022
Story

Colombia’s Extension Agents Graduate with a Degree in Change

June 2, 2022