Inspiring Climate Culture through Film & TV
Rare’s Entertainment Lab supports writers and creators in telling stories that reflect our changing world and inspire audiences at home. Based on Rare’s core expertise in behavioral science research and insights, our support includes workshops, events, consultations, audience surveys, public opinion research, and impact measurement and evaluation.
Tools and Resources
Rare’s Entertainment Lab in the Media
|
|
 |
 |
Shifting Our Climate Culture
With an in-house team of social scientists, Rare’s Entertainment Lab brings behavioral insights to Hollywood, helping creators tell climate-friendly stories that put high-impact everyday actions on screen across genres and formats.
Rare’s Entertainment Lab provides support including:
- Workshops and events
- Story consultation
- Resources, tip sheets, and behavioral science guidelines
- Audience surveys and public opinion research
- Impact measurement and evaluation
- Behavioral research to improve climate communication
And more. We are excited to find new and innovative ways to work with our partners.
Get in touch!
Contact our team at entertainment.lab@rare.org
About Our Team
 |
Ellis Watamanuk, Sr. Director of Entertainment Ellis Watamanuk is a media impact producer and strategist working at the intersection of storytelling and climate action. He’s worked on campaigns for Blackfish, Paris to Pittsburgh, Other Side of the Hill, and more. In addition to his work in climate, he has led impact campaigns for films like Won’t You Be My Neighbor?, We the Animals, and A Thousand Cuts, and distributed films including The Miseducation of Cameron Post. As the Sr. Director of Entertainment at Rare, he brings the organization’s behavioral science expertise to the entertainment industry, leveraging the power of storytelling to create new cultural norms around climate. |
 |
Anirudh Tiwathia, Lead Behavioral Scientist Anirudh Tiwathia is a behavioral scientist and public policy specialist who works on pathways to encourage climate action. At Rare’s Center for Behavior & the Environment, Anirudh focuses on the use of mass-media and entertainment to influence climate beliefs, attitudes, and behaviors. In previous work, he examined the psychological underpinnings of liberal democracy and the antecedents of voluntary compliance. Anirudh has also worked for tech start-ups and in intergovernmental organizations like UNDP and UNICEF. He holds an MBA and PhD (Behavioral Policy) from the Booth School of Business; an MA (Public Policy) and a PhD (Cognitive Psychology) from the University of Chicago; and a BA from Vassar College. |
 |
Laurel Tamayo, Impact Associate Laurel Tamayo is an impact producer passionate about communicating the climate crisis through film & TV. She worked on the impact campaign for I Am Greta, inspiring the audience to take action on climate change. Her past experience also includes programming at the Hollywood Climate Summit and project management of the Good Energy Playbook. She is currently in the Harvard Executive Education Program working on her Public Leadership certificate, where she was awarded the Bacon Climate Leadership scholarship. As the Program Associate at Rare’s Entertainment Lab, she uses finding from Rare’s research to inform the creation of resources and workshops for writers to integrate climate-friendly behaviors on screen. |