Who is Rare?

Rare unlocks the power of people to protect nature and fight climate change. We invest in people-powered, community-led solutions grounded in a deep understanding of human needs and motivations. Ours is a distinctly human approach.

At Rare, we believe that by unleashing the best of human nature will we ensure an abundant future on our shared planet.

Change is what we do. That’s what makes us Rare.

Our priorities

Rare is dedicated to ensuring the well-being and prosperity of all life on Earth. We focus on addressing climate change, protecting biodiversity, securing food systems, promoting equity in conservation, and directing public and private capital toward sustainable, community-based, and people-centered environmental solutions, among other priorities.

Our Programs

Rare’s programs – The Center for Behavior & the Environment, Fish Forever, Lands for Life, Climate Culture, and Innovative Finance – support the shared goal of driving collective action at the local level to address global challenges.

The Center for Behavior & the Environment
Designing and delivering people-centered solutions to urgent environmental challenges
Climate Culture
Catalyzing the adoption of climate-friendly behaviors
Fish Forever
Protecting, restoring, and sustainably managing coastal fisheries
Innovative Finance
Connecting fronline communities to the formal financial sector
Lands for Life
Mobilizing farmers to adopt regenerative practices

Watch our leaders discuss the Rare approach

 

Our Inspiration

In 1977, a young student named Paul Butler arrived on the island nation of St. Lucia to find the beautiful St. Lucia parrot was in critical danger. Fewer than 100 remained. Paul knew that to save the parrot, he would need to inspire St. Lucians to be part of the solution. Working with the Forestry Department, Paul led a social marketing campaign to inspire pride in the bird. He visited schools and churches, recorded radio spots, produced bumper stickers and billboards, and he even created a parrot mascot named Jacquot.

The campaign worked. The community embraced the parrot as a national treasure, and its population surged. What made this underdog campaign successful?  Pride. The campaign stirred an emotional connection. A Rare approach was born.

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Our Core Values

Rare’s core values define the organization as well as the individuals who make it successful. These values support Rare’s mission and culture while reminding people what is truly important when showing up to work every day. The values show that Rare dreams big, holds itself accountable and stays positive even in the face of challenges.

Our commitment to diversity, equity, and inclusion

Rare promotes, respects, and values the diverse perspectives and backgrounds of our staff, partners, and supporters around the world.

We are committed to a diverse, equitable, and inclusive culture that welcomes qualified individuals of all races, gender identities, sexual orientations, physical abilities, religions, political beliefs, and socioeconomic status.

We believe that including a broad range of ideas is integral to empowering communities and inspiring change so both people and nature thrive.

Work at Rare

We are a team of diverse and driven colleagues committed to making Rare not only diverse, equitable and inclusive, but anti-racist.

Rare looks for people who are curious about the world, willing to try new things and build their skills to advance Rare’s mission.

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Years in Review

2024 Year in Review
2023 Year in Review
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Imagine a future where people and nature thrive.

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Women in Mozambique carying the day's catch on their heads.

Ethics and Whistleblower Policy and Reporting Mechanism

Rare is committed to the highest possible standards of ethical, moral, and legal business conduct and has established an Ethics and Whistleblower Policy and Reporting mechanism. LEARN MORE