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    Climate Culture | Rare

    • Who We Are
        • Mission
          Rare inspires change so people and nature thrive
        • Why Donate?
        • About Us
        • Leadership
        • Board
        • Contact Us
    • What We Do
        • Programs
          How we're inspiring change
        • READ MORE
      • Programs
        • Center for Behavior & the Environment
          Our People-Centered Approach
        • Climate Culture
          Inspiring Individual Climate Action
        • Fish Forever
          Revitalizing Coastal Communities
        • Innovative Finance
          Financing Sustainable Ecosystems
        • Lands for Life
          Empowering Farmers

        • PRIORITIES
        • Biodiversity
        • Climate Change
        • Food Systems
        • Gender Equity
        • Green & Blue Finance
        • Policy
      • Priorities
        • Biodiversity
        • Climate Change
        • Food Systems
        • Gender Equity
      • Places
        • Brazil
        • China
        • Colombia
        • Europe
        • Guatemala
        • Honduras
        • Indonesia
        • Mozambique
        • Palau & FSM
        • Philippines
        • United States
    • Join Us
        • Support Us
          Donate now to protect people and nature
        • Donate
        • Events
        • Careers
        • Subscribe
        • Why choose Rare?
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    • Stories & Impact
        • Stay up to date on the latest from Rare
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        • Stories & Articles
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        • Rare in the News
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    Climate Culture

    Inspiring Individual Climate Action

    Climate experts and advocates now emphasize individuals’ significant roles in mitigating climate change. Rare’s Climate Culture program champions this by encouraging lifestyle shifts — like eating less meat and reducing food waste, driving electric vehicles, and adopting solar energy. These choices cut down on personal carbon emissions and influence the behavior of those around them. Our research indicates that people are more likely to adopt climate-friendly behaviors when they observe others doing them. Such ‘social proof’ is a stronger motivator than one’s income, background, or even political affiliation.

    Through Climate Culture, Rare equips and engages the communities, creators, and partners who have the power to shift culture with the insights and tools that make high-impact climate-friendly lifestyle changes more popular, appealing, and easier to adopt.

    Climate Culture’s Initiatives

    The program primarily engages Americans through three avenues: entertainment (what we watch), social media (who we follow), and our communities (where we live).

    Entertainment

    Rare’s Entertainment Lab (E-Lab) partners with Hollywood to add climate-focused storylines and climate-friendly actions into mainstream film and TV. The E-Lab pairs this work with action via social media.

    About the lab

    Social Media

    Rare’s Social Lab develops, tests, and scales social media strategies to shift social norms around climate solutions among social content creators and their audiences.

    About the lab

    Community

    Rare’s SHINE (Solar Helping Ignite Neighborhood Economies) initiative partners with local organizations in Boston to connect solar power job opportunities and renewable home energy with underserved and marginalized communities lacking access to them.

    About the initiative

    Climate Culture Index

    Rare’s nationwide study to measure the state of our beliefs related to climate action—from what individual Americans are thinking (e.g., their mindsets) about various high-impact climate actions to what they are doing about them.

    Explore the research

    Stay Connected

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    Explore Climate Culture’s Research

    Based on Rare’s core expertise in behavioral science research and insights, our support includes workshops, events, consultations, audience surveys, public opinion research, and impact measurement and evaluation.

    The Climate Culture Index 2024
    See the numbers
    The Impact of Don't Look Up
    Read the report
    New Global Survey Assesses Adoption of and Barriers to Climate-Friendly Behaviors Across Countries
    Explore the research

    Individual actions matter.

    Will you help us inspire communities to take action for the planet?

    $25 USD $50 USD $100 USD Other

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