Who is Rare?

Rare is a global leader in accelerating social change for people and nature. For 50 years, across 60 countries, we have supported millions of people and thousands of communities to shift their behaviors and practices to protect our shared planet.

Change is what we do. That’s what makes us Rare.

Our Mission

Rare inspires change so people and nature thrive.

Our Vision

We envision a future where people and nature thrive.

We believe in the power of individuals, communities, and their local leaders to restore and protect the waters, lands, and climate that sustain us all. By igniting collective action, we can create lasting change for the planet.

Watch this video to learn about our work.

Our Priorities

Rare is dedicated to ensuring the well-being and prosperity of all life on Earth. Among other priorities, we focus on addressing climate change, protecting biodiversity, securing food systems, promoting equity in conservation, and directing public and private capital toward more durable, people-centered solutions that can overcome the growing pressure on our planet.

Our Programs

Rare’s programs – The Center for Behavior & the Environment, Fish Forever, Lands for Life, Climate Culture, and Innovative Finance – support the shared goal of driving collective action at the local level to address global challenges.

Our Origin

In 1977, a young student named Paul Butler arrived on the island nation of St. Lucia to find the beautiful St. Lucia parrot was in critical danger. Fewer than 100 remained. Paul knew that to save the parrot, he would need to inspire St. Lucians to be part of the solution. Working with the Forestry Department, Paul led a social marketing campaign to inspire pride in the bird. He visited schools and churches, recorded radio spots, produced bumper stickers and billboards, and he even created a parrot mascot named Jacquot.

The campaign worked. The community embraced the parrot as a national treasure, and its population surged. What made this underdog campaign successful?  Pride. The campaign stirred an emotional connection. A Rare approach was born.

Read the full inspiring story

Rare Careers

We are a team of diverse and driven colleagues committed to making Rare not only diverse, equitable and inclusive, but anti-racist.

Rare looks for people who are curious about the world, willing to try new things and build their skills to advance Rare’s mission.

view job openings

Charity Navigator is America’s premier independent charity evaluator. Click on the logo to review our four-star rating.

Stay Connected

Sign me up for occasional emails to learn more about Rare’s work and how I can support its mission. I know I can unsubscribe at any time.

Name(Required)
This field is for validation purposes and should be left unchanged.

Contact Us

Email us at info@rare.org or contact one of our local offices around the world.

  • United States
  • Brazil
  • Colombia
  • Europe
  • Indonesia
  • Central America
  • Mozambique
  • Philippines and the Pacific Islands

Global Headquarters

1310 N. Courthouse Road, Suite 110, Arlington, VA, 22201

Email: info@rare.org

Phone: 703.522.5070

Brazil

Belém
Avenida Governador José Malcher, 153
Nazaré, Belém – PA, Brasil, 66035-065

São Paulo
Rua Doutor Virgílio de Carvalho Pinto, 445
Pinheiros, São Paulo – SP, Brasil, 05415-030

Email: brazil@rare.org

Colombia

Crr 16 N° 96 – 64
Oficina 410
Bogota D.C. Colombia

Email: colombia@rare.org

Europe

Große Hamburger Straße 30,
D-10115 Berlin, Germany

Email: europe@rare.org

Phone: +49 30 4990 8438

Indonesia

Jalan Cikuray No. 4,
Taman Kencana, Babakan, Bogor 16128
West Java – Indonesia

Email: indonesia@rare.org

Phone: +62 251 8325418

Central America

Email: dvasquez@rare.org

Mozambique

41 Business Centre, 12 Beijo da Mulata Road, Sommerschield 2,
Maputo, Mozambique

Email: mozambique-info@rare.org

Philippines and the Pacific Islands

100 Siesta Lane, Apas
6000 Cebu City, Philippines

Email: partnerships.philippines@rare.org

Phone: +63 32 503 1809


Years in Review

2023 Year in Review
2022 Year in Review
2021 Year in Review

Imagine a future where people and nature thrive.

Will you help us make this vision a reality?

$25 USD $50 USD $100 USD Other

Women in Mozambique carying the day's catch on their heads.

Financials


 

Ethics and Whistleblower Policy and Reporting Mechanism

Rare is committed to the highest possible standards of ethical, moral, and legal business conduct and has established an Ethics and Whistleblower Policy and Reporting mechanism. LEARN MORE

 


Safeguards Policy