For decades, the global conservation community has developed conservation programs using a limited toolkit of economic incentives, awareness campaigns, and rules and regulations. Based on more than four decades of field experience, Rare has built a new conservation toolkit that leverages the latest insights from behavioral science.

A New Approach to Designing Environmental Solutions

The BE.Center uses behavior-centered design, an approach that blends design thinking and insights from the behavioral and social sciences, to help conservationists, environmentalists, and social changemakers design effective and transformative solutions that deliver lasting change. In addition to conservationists’ usual strategies for motivating behavior change—material incentives, information and awareness-raising, and rules and regulations—the BE.Center emphasizes:

Codex of strategies for the Center for Behavior & the Environment.

The Center for Behavior & the Environment

Learn more about the BE.Center’s other initiatives.

solution search   campaigning for conservation