In France, zero-waste experiments tackle a tough problem: People’s habits | Rare

This story is co-published with The Guardian and supported by The Heinrich Böll Foundation.

This article from Grist tells the story of the French city of Roubaix, which in 2015 launched a campaign to reduce litter by teaching 100 families strategies for cutting their waste in half. Similar efforts may soon be repeated across France as cities and regions begin striving to meet (and exceed) the country’s ambitious waste-reduction goals. At the heart of their efforts is a fundamental question: How do you get citizens to change their behavior? Rare's manager of behavioral science, Phillipe Bujold, describes the difference between the types of behavior change that can induce this kind of widespread movement.