Climate Change Needs Behavior Change

Making the Case for Behavioral Solutions to Reduce Global Warming

A new report from Rare’s Center for Behavior & the Environment quantifies the contribution individual behavior change can make toward curbing greenhouse gas emissions. The Center’s analysis of 80 climate solutions outlined in Project Drawdown, a comprehensive plan to mitigate global warming, found that individual behavior plays a significant role in 30 of them.

Further analysis of those 30 solutions, which fall across four economic sectors, and are based on the emissions reduction potential estimates in Drawdown, found that greater adoption could help reduce about one-third of the projected global emissions between 2020 to 2050. The report also offers practitioners behavioral science tools to promote the adoption of the solutions.

Download the report to see the 30 solutions.