Want to raise eco-conscious children? Here are five everyday tips supported by behavioral science
1. Model sustainable behaviors in your day-to-day life
Your little ones are always watching — even when you think they’re not. Young children learn through observational learning, the process of watching and imitating others. But beyond simply imitating, children also pick up on social norms, unspoken cues about what is expected, acceptable, and valued in a group. When they consistently see you recycling cardboard, composting vegetable scraps, or turning off lights before leaving a room, they internalize these actions as positive social and pro-environmental behaviors.
2. Encourage hands-on learning through outdoor play
Unstructured outdoor playtime is one of the best ways to foster children’s imaginations. Early positive outdoor experiences set the foundation for a long-term appreciation and connection to the natural world. Playing outdoors promotes physical activity, strengthens motor skills, stimulates cognitive development through exploration, and enhances problem-solving skills. So let your kids jump in the mud, build a tree fort, and search for little critters. The dirty footprints are well worth the reward.
3. Build curiosity and wonder rather than anxiety
Complex topics such as climate change and the biodiversity crisis can overwhelm little minds and hearts. Research shows that fear-based messaging, especially for children, can lead to emotional numbing, helplessness, or avoidance, ultimately decreasing motivation to engage. While it’s important to validate feelings of confusion or fear, frame conversations around hope and focus on positive emotional drivers like curiosity, awe, and empathy to spark lasting interest and action. Ask open-ended, imaginative questions like “If you were a bird, where would you build your nest?” or “What do you think the ocean sounds like to a whale?” These questions create space for observation and allow you to tailor the discussion based on age-appropriate lessons.
4. Read animal stories and nature books with children
Stories transport children to faraway places like the depths of the jungle or the top of a snowy mountain. Reading nature-themed books with children is a great way to foster an interest in the environment and help them learn about the world around them. Adventurous tales with brave animal heroes help children build empathy for wildlife. Big, bold animal encyclopedias are perfect for curious kids who love fun facts, while colorful, environmentally themed picture books with diverse human characters thread powerful conservation messages and help children envision themselves as leaders.
5. Give children leadership roles in the household to foster pride
Similar to adults, children develop pride through their responsibilities and accomplishments. Giving children fun, nature-aligned household responsibilities can foster a sense of identity as budding environmental stewards. Think small, everyday activities with visible positive outcomes, like refilling the bird feeder or watering the garden. A visiting bird or a blooming flower can boost motivation and pride, helping children foster self-efficacy and internalize the belief, “I can make a difference.” Over time, these small acts become habits that build the foundation for long-term environmental responsibility and values.
Interested in learning more about behavioral solutions?
Explore Rare’s Behavioral Science work