Shaping regenerative agriculture into a new social norm | Rare

In the Ariari region of Meta, Colombia, Rare's regenerative agriculture program empowers smallholder farmers to adapt to climate challenges and conserve biodiversity. By blending behavioral science, farmer-to-farmer mentorship, and community-driven strategies, the initiative fosters widespread adoption of sustainable practices. Over 5,000 farmers have embraced techniques that enhance soil health, reduce agrochemical use, and restore ecosystems. With local leadership at its core, this effort is transforming agricultural norms, securing livelihoods, and paving the way for a resilient, climate-adaptive future.