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The new wave of climate storytelling on screen | Rare

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News

The new wave of climate storytelling on screen

January 3, 2025
  • Behavioral science
  • Climate action

For years, the most interesting thing about the depiction of climate in TV and movies has been its absence. But as a new wave of environmental storytelling emerges, that’s about to change. "I’m always surprised when a character’s climate concern is unironically the butt of a joke on screen. It may seem harmless, but when those moments add up, it can signal to the audience that it’s socially unacceptable to care about the planet or worry about our future," said Ellis Watamanuk, director at Rare's Entertainment Lab.

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