Across Indonesia, Rare is helping coastal communities turn local leadership and sustainable fishing practices into thriving, resilient economies. Through access to innovative finance, business training, and formal market tools, fishers and fish buyers alike are building stronger livelihoods—while protecting the marine ecosystems they depend on. Gani and Sudarto are two examples of how this approach is working in practice.
Gani, Community Leader
Gani Rudin is a fisherman and the elected chair of his local fisher group in Pasar Wajo Bay. He helped lead the launch of a community-run ice factory to prevent post-harvest losses and ensure fishers can earn more from their catch. With Rare’s support, Gani and other members received financial training and now run savings groups—turning conservation into an engine for local resilience and prosperity.
“We realized our income was actually strong—what we needed was the knowledge to manage it.”
— Gani Rudin, Community Leader
Sudarto, Fish Buyer
Sudarto is both a fisherman and a local fish buyer who supplies fresh catch to Kendari markets. Rare’s training helped him register his business through Indonesia’s national identification system (NIB), giving him legal access to broader markets and buyers. With more formal operations in place, Sudarto now supports other small-scale fishers by purchasing their catch and connecting them to consistent, higher-value supply chains.
“Before Rare, I didn’t have a legal permit. Now I can sell anywhere in Indonesia.”
— Sudarto, Fish Buyer
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