Rocky Sanchez Tirona

Managing Director, Fish Forever

Rocky Sanchez Tirona leads Fish Forever, Rare’s flagship program focused on revitalizing coastal fisheries and improving livelihoods in coastal communities. Based in Manila, Rocky previously served as the Vice President of Rare in the Philippines, Palau and the Federated States of Micronesia. She was part of the initial development of the Fish Forever program and today oversees a global staff of almost 100 team members. Prior to joining Rare, Rocky was a marketing executive.

Rocky Sanchez Tirona headshot.
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In this video Q&A, Rocky Sanchez Tirona, head of Rare’s global Fish Forever program, shares about Rare’s community-driven approach to helping communities sustainably manage their fisheries, how behavior change happens, and what personally drives her to do this work.

From ad boards to seaboards: Philippine advertising star pivots to saving the world’s coasts
A ‘Rare’ voice empowers the coastal communities
To Protect the Ocean, Look to Community Seas
Rocky Sanchez Tirona speaks at the Our Ocean Conference
Photo of Rare's Rocky Tirona speaking with local leaders as part of the Coastal 500 program.


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