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Protecting Biodiversity | Rare

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    Protecting Biodiversity | Rare

    • Who We Are
        • Mission
          Rare inspires change so people and nature thrive
        • Why Donate?
        • About Us
        • Leadership
        • Board
        • Contact Us
    • What We Do
        • Programs
          How we're inspiring change
        • READ MORE
      • Programs
        • Center for Behavior & the Environment
          Our People-Centered Approach
        • Climate Culture
          Inspiring Individual Climate Action
        • Fish Forever
          Revitalizing Coastal Communities
        • Innovative Finance
          Financing Sustainable Ecosystems
        • Lands for Life
          Empowering Farmers

        • PRIORITIES
        • Biodiversity
        • Climate Change
        • Food Systems
        • Gender Equity
        • Green & Blue Finance
        • Policy
      • Priorities
        • Biodiversity
        • Climate Change
        • Food Systems
        • Gender Equity
      • Places
        • Brazil
        • China
        • Colombia
        • Europe
        • Guatemala
        • Honduras
        • Indonesia
        • Mozambique
        • Palau & FSM
        • Philippines
        • United States
    • Join Us
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          Donate now to protect people and nature
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    Protecting Biodiversity

    Threats to biodiversity require people-centered solutions

    Human-caused threats to biodiversity, like habitat degradation and overfishing, require people-centered solutions that meet the needs of wildlife and local communities. To protect biodiversity – and the prosperity of local communities worldwide – we must adopt and spur demand for more responsible and sustainable practices that safeguard soil, water, forests, and wildlife.

    Rare is the global leader in developing, implementing, and scaling behavioral science for conservation. Building upon our deep experience in biodiversity conservation, our social marketing approach cuts across fisheries, regenerative agriculture, innovative finance, climate action, and other pressing environmental issues to foster individual and community action that helps people and nature thrive.

    Learn about biodiversity & the benefits of community-based conservation

    Local cacao farmers Myriam Contreras Avella, Virginia Montenegro, and Jesus Adriano Lancheros are pictured with Armandilla, the armadillo mascot of Rare’s for the Lands for Life program in Meta, Colombia. Armandilla encourages farmers and their communities to protect biodiversity. Photo Credit: Lorena Velasco for Rare
    Local cacao farmers Myriam Contreras Avella, Virginia Montenegro, and Jesus Adriano Lancheros are pictured with Armandilla, the armadillo mascot of Rare’s for the Lands for Life program in Meta, Colombia. Armandilla encourages farmers and their communities to protect biodiversity. Photo Credit: Lorena Velasco for Rare.

    How Rare protects biodiversity

    Solutions for protecting biodiversity must come from the local communities stewarding those resources. Rare balances conservation with human use, centering local communities in solving natural resource challenges. Through its people-centric approach to biodiversity conservation, Rare deploys behavior change campaigns that help individuals and communities develop sustainable practices for protecting wildlife, using land, and managing coastal fisheries. Rare works with community leaders and Indigenous Peoples in the Coral Triangle of the Pacific, the Amazon Coast of Brazil, the Mesoamerican Reef in the Caribbean, the rich farmland of Colombia, and Mozambique’s Wild Coast — areas where high biodiversity intersects with human use.

    Advancing locally-led, community-based solutions for biodiversity

    Rare’s people-centered approach engages smallholder farmers and small-scale fishers in mobilizing their communities to adopt nature-based solutions and practices that benefit people and nature.

    Placing the buoy in the demarcation zone in Honduras.

    Committing to 30 x 30 goals

    Global targets for biodiversity conservation, like the Biodiversity Plan and 30×30, require effective natural resources management plans that include local communities and Indigenous Peoples as leaders. With a proven track record of using behavioral insights to effectively engage local communities in stewarding their resources, Rare works to support the global 30×30 commitment to protect the right 30% of our lands and seas.

    Nurlini at the market.

    Financing for conservation

    Rare connects rural and remote communities with the formal financial sector to better drive financial resources to local communities who sustainably manage vital natural resources. Through microbusiness formalization, savings groups, insurance, and nature-based solutions, communities working with Rare are better positioned to strengthen climate resilience and tackle our planet’s greatest environmental challenges.

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    Explore our biodiversity work

    Rare merges biodiversity conservation with community wellbeing to meet people’s and nature’s needs.

    Working with communities to safeguard biodiversity since 1973.

    Read our biodiversity story

    Conserving 30% of the world’s land and ocean.

    About the campaign

    Amplifying solutions to the world’s most urgent environmental challenges.

    See the solutions

    Global biodiversity is under threat like never before.

    You can inspire change so people and nature thrive.

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    Sea turtle swimming through coral off the coast of Palau.

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