CHANGING HOW WE GROW, catch, EAT, AND WASTE FOOD

Our global food system is failing people, nature, and the climate. Food production drives nearly a quarter of global greenhouse gas emissions and uses most of the world’s freshwater.  Yet millions of people still go hungry, even though most of our food comes from small-scale farmers, fishers, and harvesters who sustain communities and steward natural resources.

At Rare, we believe that the future of food depends on people — from those who grow, catch, and harvest it to those who prepare it, eat it, waste it, and shape what’s next. Through behavior-centered design and community-led solutions, we help shift how food is produced, shared, and valued, making it more regenerative, equitable, and sustainable for all.

How does Rare help secure food systems?

Rare helps fishers and farmers adopt behavioral solutions and sustainable practices that balance food security with environmental sustainability.

What is regenerative agriculture?

Rare’s regenerative agriculture program seeks to transform and reimagine how we farm for the future.

The people and practices of regenerative farming

Regenerative farming is a powerful climate change solution that can transform farmers’ relationships with the land.

Stories of people-powered change

Explore an interactive map highlighting how communities are building resilience, restoring ecosystems, and addressing climate impacts through food.  These are just a few of our favorite stories from Rare’s food and agriculture work—touchpoints that represent broader, impactful change.

Regenerative agriculture in action

Regenerative agriculture combats climate change and restores the soil, biodiversity, and water systems our food system depends on – all while centering the farmers who steward that change.

Explore how Rare is helping shape regenerative agriculture into a new social norm.

Shaping regenerative agriculture into a new social norm
To Scale Behavior Change: Target Early Adopters, Then Leverage Social Proof and Social Pressure
Farming with Fernando and Anarsila in Colombia

Partnering for a more sustainable relationship with food

Rare works with partners across sectors to shift the systems that shape what we eat and how we produce (and waste) food. From tech innovation to restaurant kitchens, these collaborations are redefining how institutions and individuals can reduce food waste, promote regenerative practices, and reshape consumer behavior at scale.

Salesforce
A tech-enabled regenerative agriculture solution
Pride On Our Plates
Reducing food waste in China’s restaurantsA behavior-based approach to reducing food waste
Google
A behavior-based approach to reducing food waste

What is at the foundation of a healthy food system? Soil!

As global communities combat climate change and biodiversity loss, one powerful solution lies right beneath our feet: healthy soil. Read on to learn why protecting and restoring soil is key for a sustainable future. 

Read the article

Voices shaping the future of food

Meet the changemakers redefining how we grow, share, and climate-proof our food systems.

  • Annie Ryu – Scaling plant-based proteins with a purpose
  • Ryland Engelhart – Regenerative entrepreneur and ecosystem builder
  • Dana Gunders – Leading voice on food waste and food system equity
  • Brett Jenks – Championing locally-led conservation for sustainable food

 

Get involved

Join us to build a food system that feeds people, restores nature, and protects our climate. Whether you’re a policymaker, donor, consumer, farmer, or local leader — your actions matter.

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Together, we can reshape our relationship with food and our planet’s future.

 

Vicky and Emilio wearing Rare t-shirts on a beach in Honduras.