Earthshot Prize Names Coastal 500 Network of Coastal Mayors as Finalist  

The Coastal 500, which Rare helped launch in 2021, is the largest network of local government leaders committed to thriving and prosperous coastal communities 

September 19, 2023

(New York City – September 19, 2023) Today, Prince William and The Earthshot Prize named the Coastal 500, a global network of mayors and local government leaders committed to healthy, prosperous, and thriving coastal communities, as one of the 15 Finalists for the 2023 Prize. The Earthshot Prize is a prestigious global environmental award that celebrates and champions innovators focused on solving our most pressing global climate challenges. The Coastal 500, which Rare helped launch in 2021, is among three finalists in the Revive Our Oceans category.
The Coastal 500, along with the 14 other Earthshot Finalists, were chosen from more than 1,100 nominees. Each of the Finalists will be in the running to receive one of five £1 million prizes awarded at the third-annual Earthshot Prize awards ceremony in Singapore on November 7. Learn more about the Earthshot Prize here 

Currently, the Coastal 500 consists of more than 160 mayors or their equivalent from communities in Brazil, Guatemala, Honduras, Indonesia, Micronesia, Mozambique, Palau, and the Philippines. These leaders represent communities adjacent to coastal waters, which are high in biodiversity and critical habitats, but are under enormous pressure from climate change, overfishing, pollution, and other human activity. The Coastal 500 leaders commit to protecting and restoring coastal ecosystems to safeguard ocean biodiversity, which improves the livelihoods and food security for half a billion people worldwide, while curbing climate change. 

“Healthy oceans are vital to the livelihoods, food security, and climate resilience of coastal communities around the world,” said Rocky Sanchez Tirona, Managing Director of Rare’s Fish Forever program. “Rare nominated the Coastal 500 for the Earthshot Prize because we know the best way to restore and protect our ocean is to give the communities closest to them the tools, resources, and rights to care for them. The Mayors and local government leaders of the Coastal 500 are inspiring their fellow local leaders to commit to thriving coastal communities through ocean protection and turning local action into global impact.” 

Since its inception, the Coastal 500 network has been a global leader in influencing stakeholders within the fisheries sector to ensure positive shifts in public opinion, political will, and government policies impacting coastal ocean waters and coastal communities. It has also served as a valuable platform for peer-to-peer learning, technical and network support, and advocacy development for coastal leaders from all over the world.  

“The concept of the Coastal 500 is rooted in Rare’s belief that locally-led solutions achieve the greatest impact for people and nature,” said Brett Jenks, CEO of Rare. “We are thrilled to see the spotlight shine on these local leaders and the communities they serve in hopes that it inspires even greater support for locally-led conservation. And we are grateful to the Earthshot Prize Council for recognizing the value of local leadership in tackling our planet’s greatest environmental challenges.”  

The principal aspect to the Coastal 500 is the Participant Pledge, where members publicly commit to take specific actions to build healthy, prosperous, and thriving coastal communities through activities focused on:  

  • Promoting responsible fisher behaviors  
  • Advocating for the rights of local fishers to access local waters  
  • Encouraging participation in fisheries management  
  • Endorsing no-take reserves  
  • Investing in community-based fisheries management  
  • Sharing lessons and experiences with other local leaders from around the world.  

Rare, through its Fish Forever program, is the main facilitator of the Coastal 500. Rare’s Fish Forever program works to empower coastal communities to sustainably manage coastal resources and prevent overfishing. The program has engaged over 1,700 communities across eight countries and is helping place over 5,500,000 hectares of ocean water under sustainable management. Rare and the Coastal 500 are made possible with generous support from Bloomberg Philanthropies’ Bloomberg Ocean Initiative and the Swedish Postcode Lottery Foundation 

For more information about the Coastal 500, visit