It’s Not Just The Strike Making Philly Streets So Dirty | Rare

The BE.Center's Erik Thulin discusses the impact of behavior change campaigns in the context of pollution: “One of the biggest things that change how much a given individual is willing to litter is how much litter there is in the environment that they’re in,” said Thulin. In addition to systems changes, societies must change the cultural mindset around what citizens do with their trash.