Inspiring Individual Climate Action
Climate experts and advocates now emphasize individuals’ significant roles in mitigating climate change. Rare’s Climate Culture program champions this by encouraging lifestyle shifts — like eating less meat, driving electric vehicles, and adopting solar energy. These choices cut down on personal carbon emissions and influence the behavior of those around them. Our research indicates that people are more likely to adopt climate-friendly behaviors when they observe others doing them. Such ‘social proof’ is a stronger motivator than one’s income, background, or even political affiliation.
Through Climate Culture, Rare equips and engages the communities, creators, and partners who have the power to shift culture with the insights and tools that make high-impact climate-friendly lifestyle changes more popular, appealing, and easier to adopt.
Climate Culture’s Initiatives
The program primarily engages Americans through three avenues: entertainment (what we watch), social media (who we follow), and our communities (where we live).
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