This intro paragraph or two is a high level overview of the program. This lets the users know what the content on the rest of the page is about and that we’ll break things down further as they scroll. Be sure to use the same keyword used in the first sentence here.
What problem is this program addressing and how does it relate to Rare’s mission? We’ll detail how we solve this problem in the next section. Don’t forget to link to any relevant pages.
The impact of PROGRAM NAME
We’re helping X number of people.
Here is a short sentence to go along with this one, too.
This paragraph sums up what Rare actually does to solve the problem. What does this program actually do? Remember, this is our most robust marketing tool.
Below will be a break out of each initiative of the program. Those break outs will have CTAs to learn more about each if we have a dedicated page. Again, don’t forget to use keywords.
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Keyword rich sentence about the initiative. Short paragraph about the initiative that makes someone want to click through to learn more or take action. Remember to think about what the users are wanting to learn from this page. |
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Keyword rich sentence about the initiative. Short paragraph about the initiative that makes someone want to click through to learn more or take action. Remember to think about what the users are wanting to learn from this page. This one is a litte longer than the others and has 2 CTAs. |
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Keyword rich sentence about the initiative. Short paragraph about the initiative that makes someone want to click through to learn more or take action. Remember to think about what the users are wanting to learn from this page. |
We need these to grow our file. We’ve all grown “banner blindness” so it’s not really intrusive. This also primes users for an ask at the bottom of the page.
Is there one amazing piece of content or upcoming event that we want to highlight? Having only one makes it easier for us to update and gives users a single item to focus on. Other related content is in the cards below.
The following is a sampling of PROGRAM NAME’S donors and partners (past and present). Add a thank you sentence or “we couldnt do this without your support?” Maybe we have a CTA here to email someone about becoming a partner/supporter/donor
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For more information on Rare’s work related to regenerative farming in Colombia, please contact us at info.landsforlife@rare.org.
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