This is a short sentence that describes what the page is about.
This intro paragraph or two is a high level overview of the program/priority. This lets the users know what the content on the rest of the page is about and that we’ll break things down further as they scroll. Be sure to use the same keyword used in the first sentence here.
What problem is this program addressing and how does it relate to Rare’s mission? We’ll detail how we solve this problem in the next section. Don’t forget to link to any relevant pages.
The impact of program/priority
These stats can be facts, our impact, or goals.People like seeing numbers.
We’re helping X number of people.
Here is a short sentence to go along with this one, too.
Sentence about what Rare is doing to solve the problem
This paragraph sums up what Rare actually does to solve the problem. What does this program actually do? Remember, this is our most robust marketing tool.
Below will be a break out of each region this work is being deployed. Those break outs will have CTAs to learn more about each if we have a dedicated page. Again, don’t forget to use keywords.
Where we work
Short paragraph on why we choose to work in these regions. Global south. Climate vulnerable communities, etc.
Africa
Short paragraph about what we do in this region or why it’s special to us. Links out to that region’s page.
Asia Pacific
Another short paragraph about what we do in this region. Links out to that region’s page. One extra sentence here to see how it looks.
Latin America
Short paragraph about what we do in this region or why it’s special to us. Links out to that region’s page. Yay this region!
Subscribe slice
We need these to grow our file. We’ve all grown “banner blindness” so it’s not really intrusive. This also primes users for an ask at the bottom of the page.
Our priority partners
The following is a sampling of this priority’s donors and partners (past and present). Add a thank you sentence or “we couldnt do this without your support?” Maybe we have a CTA here to email someone about becoming a partner/supporter/donor
Contact us
For more information on Rare’s work related to regenerative farming in Colombia, please contact us at email@rare.org.
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