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Conservation is fundamentally about changing human behavior, yet the field has been slow to integrate rigorous behavioral science into its work despite success in other fields like public health. In Stanford Social Innovation Review, Rare's Philipe Bujold, along with Gayle Burgess of TRAFFIC and Lucia Reisch of the University of Cambridge, argue that conservation efforts often lack structures, standards, shared frameworks, and measurement practices that would allow behavioral insights to be applied effectively and systematically...and offer ways to fix it.
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