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From ad boards to seaboards: Philippine advertising star pivots to saving the world’s coasts | Rare

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From ad boards to seaboards: Philippine advertising star pivots to saving the world’s coasts

November 6, 2023
  • Sustainable Fisheries

SINGAPORE – Ms Rocky Tirona was one of the Philippines’ top creative directors when she decided it was time to shift gears. That decision came after one particularly long, tedious meeting about dandruff. She did not want to spend the rest of her life thinking about things like men’s hygiene. She longed to go back to where she thought her spirit had always been – the sea.

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