Business Green: Nature inspired music initiative aims to raise $40m for conservation | Rare

Business Green covers the launch of Sounds Right, a new global music initiative enabling music fans to meaningfully support nature simply by listening to her wondrous sounds. Led by the Museum for the United Nations – UN Live, and supported by Rare, Sounds Right is recognizing NATURE as an official artist with her own profile on major streaming platforms like Spotify. By listening to music that features sounds of the natural world, fans will help to fund nature conservation and restoration projects in our most precious and precarious ecosystems.