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America is moving backward on climate. Here’s how Hollywood can help
June 12, 2025
Anirudh Tiwathia, Rare’s director of behavioral science for entertainment, speaks with the LA Times's Sammy Roth about ongoing research on viewer responses to the Grey's Anatomy "Heat Dome" episode. Early insight into the study shows that viewers came away from the heat episode more concerned and better-informed about extreme heat.