Conservation is about people—their attitudes and behaviors. When you change these, you can change the world.
Campaigning for Conservation is a 10-day hands-on training for full-time, field-based outreach staff designed to build their constituencies’ understanding of and support for conservation and behavior change.
Using best-in-class training exercises, participants learn to develop and implement a social marketing campaign designed to address the social and environmental challenges facing their communities. The training equips participants with a global theory of behavior change, social marketing tactics, quantitative and qualitative research techniques, and effective campaign design for local challenges.
Strategic campaign planning support
Participatory classroom-based learning (3 days)
Community field research practicum (2 days)
Creation of campaign materials (5 days)
Electronic toolkit development
Interaction with a network of change agents
Office hours support
Participants plan and run their campaigns
Benefits for Workshop Hosts:
A behavior change methodology for scaling conservation solutions
Professional development for teams or networks
Strategic design support from Rare’s behavior change experts
Training modules available in multiple languages for global programs
Benefits for Participants:
Flexible skill set to research, design, test, run, and measure a social marketing campaign
Electronic toolkit with additional resources to bring home
Certificate of completion for career development
Network of peers
Strategic planning with Rare to customize the training: 3+ months
In-person training, held at a case study site: 10 days
Host organization support of participant’s campaign: 6 months-indefinitely